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Client: PACTIV Advanced Packaging Solutions (Lake Forest, IL)

Product lines: HEFTY®, Slide-Rite®

Project:  Trade Show Brand Re-design for Slide-Rite® product line



PACTIV’s Hefty Slide-Rite® product line is an industry leader in automated closure system applications technology for existing Horizontal Form-Fill Seal, Open Fill-Seal, Semi-Automated and Bag Converting machines. The Hefty Slide-Rite® business team has a history of innovation and providing solutions for re-closable packaging needs.



Keegan Associates was brought in to help improve sales and business development at TRADESHOWS for the product line. At the time, the company’s tradeshow booth display focused on its technology and compatibility with various industry leading Fill-Seal equipment brands.  PACTIV’s various closure system machines were also part of the booth display.


Successful Solution:

Keegan Associates developed an entirely different approach for PACTIV’s tradeshow sales and booth display. Keegan Associates’ new booth graphic focused entirely on the enormous variety of products that utilize the different Slide-Rite closure technologies. This new approach allowed the customer products themselves to highlight the advantages and flexibility provided by the PACTIV technology. Potential customers walking by the booth could, in seconds, see the range of uses and industries that relied on Hefty Slide-Rite product technology to improve market performance.


The End Result:          

“The new booth design was a great success. We wrote up more business orders in just one show than we have in the last five years with the old design.” – Keith L. Heyen, North American Sales and Marketing Manager, Hefty® Slide-Rite® Products.


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