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Customer: RP Solutions, Inc. (Ithaca, NY)

Project:  Development of a Corporate Brand Identity for New Product Line

 

Overview:

RP Solutions, Inc. is a software developer and solutions provider for electronic and image based item and payment processing. The company also develops software for tax and bill paying item remittance processing. With the introduction of Check 21 legislation, the company has been able to expand its product offerings into everything from remote deposit solutions for small businesses to advanced customized suites for high volume payment processors with hundreds of thousands of
payments per day.

 

Challenge:

RP Solutions needed to develop a comprehensive BRAND IDENTITY that would encompass all of the software products and services that the firm developed and supported. The Brand Identity had to be consistent and carried across all of the firm’s sales and marketing efforts to maintain Brand consistency and message integrity.

 

Successful Solution:

Keegan Associates developed a graphic visual montage that focused on the various elements involved in the electronic imaging processes. This graphic became the central Brand Identity and was integrated into all mar-com efforts, including product sales sheets, brochures, direct mail pieces, website, tradeshow booth graphics, newsletters, and print and internet ads.





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