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HKA-0111 2013 THE VISION


MAR-COM Audit - The Path to Success.

Information is power.  The source of this power comes from accurately compiling facts and data and conducting strategic analysis so that action can be taken.  At Keegan Associates we make every effort possible to understand the culture of your firm, it's products and services, and the evolving dynamics of your marketplace.  To help us better understand your strategic goals, we use this Audit to give us insight into current programs and initiatve that impact your business on a daily basis.

This Audit is specifically designed to be brief and is not intended to be a subsitute for a comprehensive business and marketing plan.  The information accumulated from this Audit will help us to collectively outline strategies and tactics to reach your corporate goals and objectives.

All plans developed by Keegan Associates have three key characteristics:

One:    Plans are time bound.  Strategies and tactics are designed to produce the specific results by a set deadline.  These results then lead toward meeting objectives and achieving marketing and business goals.

Two:    Plan results are measurable.  Strategies are designed to yield quantifiable results that provide feedback on effectiveness.

Three:  Plans are designed to be flexible.  This allows changes in the internal and external environment to be quickly incorporated into the overall strategy.  

© 2017 • Keegan Associates • 50 Clinton Avenue • Cortland, NY 13045