facebook  twitter in youtube

Senior Team

Hugh J. Keegan • President/Founder

Meet Hugh - the man behind Keegan Associates, which he founded nearly 30 years ago.  Hugh handles the Agency's new business development, as well as strategic marketing planning, sales consultation and management, account creative development and supervision; brand management and product positioning copy development and writing, and account management.  Oh and a little thing we like to call "running the show".


With degrees in both Advertising Design & Production and Studio Fine Art, Hugh has spent the past four decades putting his creative design talents and experience to work with local, national and international clients.  Over the years he has crafted a variety of effective marketing and branding campaigns for a broad range of businesses, products and services.


Prior to starting Keegan Associates, Hugh was an Art Director at Conklin, Labs & Bebee Advertising in Syracuse, NY; a Customer Service Regional Manager for the Addressographics Division of AM International in Parsippany, NJ; an Account Sales Executive for the Varityper Division of AM International in Parsippany, NJ; and Director of Corporate Communications for Gladding Sporting Goods, Inc in Syracuse, NY.

Jennifer King MacKenzie • Executive Vice President

Jennifer has been crafting dynamic marketing copy for Keegan Associates' clients for more years than she'd like to admit to (16 and counting).  She has a knack for communicating clearly and persuasively, combined with an intense dislike of spelling errors.


Jennifer has served as Vice President of Keegan Associates since 2000, when she was made a managing partner.  Her ability to juggle several different projects while staying organized comes handy in her role as a client account manager.  In addition, Jennifer directs the Agency's media services, supervising analysis, research, budget and schedule development.  She also heads up the firm's public relations efforts, and is involved in brand management, account strategic planning and product positioning.


Betsy Wiggers • Art Director


Betsy is responsible for creative development, art direction supervision and graphic design. Betsy works closely with the rest of the staff in developing, supervising, and managing the Agency’s creative services. She has a degree in Visual Communications from Auburn University and 20 adventurous years as a military spouse. Betsy’s past opportunities working with companies large and small help her to be a valuable asset and contribute a “can do” attitude and approach to any task.


Cecelia Kristof • Production Supervisor


Part of the Keegan Associates team since 1994, Cecelia estimates, schedules and monitors all projects in the firm.  She also coordinates work with our outside suppliers - ensuring that all bases are covered so that the production and delivery of projects goes smoothly.  


Cecelia's also handles office management and in-house client account services.




© 2017 • Keegan Associates • 50 Clinton Avenue • Cortland, NY 13045